Few helpful tips for taking great photos for your blog or eCommerce website
Read these tips on how to take awesome photos with outstanding quality.
Humans are incredibly visual creatures who tend to buy with their eyes.
Studies show that 75% of online shoppers trust product photos to decide on a potential purchase, which means high-quality images should be an integral part of your eCommerce strategy.
If you’re wondering how to take perfect product photos that will entice potential customers to buy, here are some quite useful tips to help you capture mesmerizing and professionally-looking images for your eCommerce website.
Lighting is essential
Lighting is an essential part of any photography and can make your product photos show off or down.
Experiment with different light sources at other times of the day to determine what type of light works best for your subject.
If you struggle with drop shadows, try using a light diffuser to create a softer, more even look.
Alternatively, you can use a reflector to strategically bounce light around the frame to fill in dark areas.
Use a tripod
Whether you take photos with your a high-end professional camera, or smartphone, the shaky hands can result in blurry images.
To avoid this issue, use a tripod to keep your phone or camera steady. The tripod minimizes the risk of unwanted movement and will ensure all of your photos are in focus.
Tripods also allow you to use your hands-free while shooting, allowing you to focus on setting up and shaping great images.
Invest in backdrops
Consistency is essential for eCommerce photos, especially for merchants who have an extensive online e-catalogue.
If you don’t have access to or can’t afford a professional photo studio, then you can invest in a signature backdrop to make all of your photos look uniform.
Subtle, neutral colours such as white, beige, and cream work best for photo backgrounds, as bright colours distract and distort the buyer’s perception and initial impression of the product.
If you want to create a nice, crisp, all-white backdrop, try making your lightbox using craft supplies.
Take photos from multiple angles.
Unlike in-store shopping experiences, online shoppers can’t choose a product and view it from all angles.
Retailers can recreate a hands-on product assessment by photographing their products from multiple perspectives, including front, side profile, rearview, overhead, and detailed close-ups.
Take photos from at least three other points of view to give customers a 360-degree understanding of how the product looks.
Let your photos tell a story.
Spice up your photo gallery by using props and templates to show your products in action.
Bringing additional context and an exciting narrative to buyers will inspire them to buy.
For example, traditional tableware comes to life when it is sprinkled with ingredients and complementary table linens.
If you sell watches and jewellery, present pieces on a model so that buyers can project themselves wearing the accessories themselves.
Limit photo editing to a minimum
After photographing your product inventory, use editing software.
Popular editing software such as Photoshop, GIMP, Canva, Lightroom or Paint.Net will help you enhance your images by eliminating errors, correcting poor lighting, and improving focal points.
But remember, eCommerce photos should faithfully and honestly reflect what the products look like in real life, so resist the urge to apply significant edits and touch-ups to mislead buyers.
For example, removing wrinkles from clothing would be acceptable, but changing the fabric’s colour to make it brighter is misleading.
Remember — the great product photos are an integral part of a website that sells.
Originally published at http://smallsocialcircles.wordpress.com on May 8, 2020.
