Social Media Marketing : How to promote your Brand on TikTok?

TikTok is an application for making music videos and popular social network

1) Tip Number One — Create content

Tip No1 to Succeed with promotion of your Brand on TikTok — content creation

2) Tip Number Two- Advertise the Brand

Tip No1 to Succeed with promotion of your Brand on TikTok —use ads
  • Native advertising. They are the platform’s ads. They are shown in the users’ feed and can be segmented by geographical location, age and gender. It is the most affordable type of ad and does not have a minimum investment.
  • Brand Takeover. With this format, a brand instantly appears on the screen with images, GIFs, and videos. There only can be one brand per day and country, and prices range from $ 50,000 to $ 100,000.
  • Hashtag Challenge. Advertising directed to user-generated content. Brands encourage, through a hashtag, users to participate in a challenge. In this way, promoted hashtags can be used to generate more “engagement”.
  • Branded Lenses. They have augmented reality filters similar to the ones we also find on Snapchat. Users can add to their content and thus make the brand viral and give it more visibility.

Campaign with influencers

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The HashTag Magazine

The HashTag Magazine

Hashtag Magazine is for interesting stories, inspiration, curious things, and a little bit of everything interesting around us.

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