The Types of Content You Should Be Posting on Social Networks

The other day, a friend asked me, “How do you always know what to post online? My Instagram is dead, my LinkedIn feels forced, and I haven’t touched TikTok since I downloaded it.”

I could see the frustration on their face. It’s the same feeling so many of us have when staring at that blank “What’s on your mind?” prompt.

The truth is, knowing what to post isn’t just luck or intuition.

It’s about understanding the strengths of each platform and the kind of content that clicks with its audience. Each social network is like its own stage, with a unique crowd waiting to be entertained, informed, or inspired.

You just need to know how to play to the room. Let me show you what works.

#1: Instagram — Succeed with Visual Stories

Imagine scrolling through Instagram and stopping at a post that takes you on a journey. That’s the magic of this platform — it’s not about just showing off; it’s about storytelling with visuals.

Take, for instance, a small café owner who posts a carousel.

The first slide is a shot of a freshly brewed latte, artfully swirled with foam. The next? The barista mid-pour, steam rising in the golden morning light. The final…