What is TikTok, and does this New Social network has something really New to offer?
TikTok is an Asian social network based on sharing music videos and has achieved incredible popularity.
TikTok is so popular that, at some point has even managed to surpass Facebook, Instagram, YouTube and Snapchat in the number of downloads.
Today we will explain what TikTok is, where it comes from, what it offers, who is behind it and why it became so successful.
In addition, we will mention how TikTok compares against Instagram, Snapchat or YouTube, which can be considered as alternatives or competitors of the popular app.
What is Tik Tok?
Tik Tok is a social network of Chinese origin that consists of creating short videos to share.
Tik Tok application allows you to make videos that go from 3 to 15 seconds. If you want, you can extend the videos up to 60 seconds, which is why many people consider TikTok to be the substitute for Vine.
TikTok allows you to create, edit and then upload musical videos selfies. Users can apply various effects and add a musical background to them.
It also has some Artificial Intelligence functions and includes eye-catching special effects, filters, and augmented reality features.
All these valuable functionalities are offered in a simple way and with easy-to-use editing options.
Simplicity is one of the main reasons for TikTok to become so popular. Everyone can make fun videos without having excellent editing skills.
In addition, the application includes other features such as the possibility of voting, sending messages, lists of friends and, of course, a system of followers and followers typical for any other social network.
Very Instagram-like, but focused on videos.
The social network Tik Tok came to light in 2016, but in 2018, its popularity began to grow.
Tik Tok is available in more than 150 countries and 75 languages and currently has more than 500 million users.
Who is running TikTok?
The application is owned by the Chinese technology company Bytedance (the company that bought Musical.ly) and whose most popular product is the Toutiao news aggregator. The latter, which is based on AI and has around 120 million users in China.
After the acquisition, Bytedance spent couple of months treating both applications almost twin as a single unit. In August 2018, Bytedance shut down musical.ly to merge it with TikTok.
This fact is the second reason why TikTok gained popularity and has grown in such a short time.
For What, you can use Tik Tok?
If you have ever used Musical.ly, then you already know what you can do with TikTok.
It’s not a secret that both applications have always been similar. After merging the options, both could have been unified.
In short, you can think of Tik Tok social network as a kind of Instagram dedicated to small music videos. However, it is also used to make all kinds of compositions, memes and jokes.
Some of the Technical Features of TikTok
The application has a main screen where people watch popular videos or those you follow, being able to slide up or down to go through videos. There is also a browse page where users can search for clips and other users or browse hashtags that may be interesting.
The application has a main screen where registered users will directly see a selection of all kinds of content. When you watch a video, it is displayed on full screen.There are series of icons on the right with which you can follow the user, like, comment or share the clip.
Like Instagram, tikTok it also has a second category of searches.
You can perform searches by hand or automatically see the results of the prominent hashtags that are available.
In the centre, you also have the button to access the main point of the application- the video recording and the video editing tool.
You can record your videos by holding down the corresponding button.
Of course, before starting to record the video, you will have several options for filters and effects to control them.
When editing the video, you can select takes or phases to add other types of effects on your own. There are series of filters, similar to those of Instagram, and different kinds of gadgets to edit the recorded videos.
The editor of the video will mark the different areas in which you have edited the video with different colours.
Beyond videos, the content publishing mode also lets you create scrollable videos from a series of photos of your choice.
In addition, the TikTok application also includes a section in which you can send messages to other users, as it is on Instagram.
TikTok is certainly one of the most popular apps and social networks nowadays. Have you tried it yet?